I wasn’t planning on writing anything tonight, so I’ll keep this brief.
Five minutes ago, I was sitting at my desk clacking out more and more of this utterly strenuous Fact Finding final project when my Sportscenter background music became a primary soundtrack. This was because they played Nike’s new Tiger Woods commercial, an ad that debuted tonight on Masters Eve and will likely draw plenty of mixed reactions in the coming days.
My reaction can pretty much be summed up in one word, and that word is “creepy.” The commercial features the eery voice of Tiger Woods’ deceased father, Earl, giving a lecture that may have been appropriate for Tiger on Thanksgiving Night if Earl was still around.
The marketing folks at Nike were obviously in a tough spot in the mindset of “how do we reintroduce Woods to the endorsement world.” I’m not sure what the correct reintroduction would have been, but I am almost certain that this was not it. This commercial is awkward and subjects the words of Tiger’s longtime hero in a way that I find uncomfortable.
The 2010 Masters Tournament starts in just over eight hours, and many are looking forward to one of the most anticipated returns in sports history. Golf fans, including myself, are beyond excited to see what Tiger Woods will do on Thursday. Is it really necessary to accompany it with this sort of night-before introduction?
Just a thought, and an excuse for a homework break.